This article was prepared by The College of Law and published 25 April 2023.

As the legal industry diversifies beyond traditional structures, we’ve witnessed the rise of the hyperspecialised law firm. Often spinoffs from large law firms, hyperspecialised boutiques focus on a particular area of expertise, type of client, or local area. We spoke to Sue-Ella Prodonovich, a leading specialist in business development, principal of Prodonovich Advisory and business strategy and development presenter in the College’s LPMC program in NSW.

We also spoke with the founders of two hyperspecialist law firms - Marianne Marchesi managing principal of Legalite and Naomi J. Saba founder of Co-Counsel, to explore this shift towards hyperspecialist ecosystems. 
 
There are many benefits to be gained by a shift towards the ‘ecosystem mindset’ as many in the legal profession are finding out…

Sue-Ella is the Principal of Prodonovich Advisory, a business dedicated to helping professional services firms sharpen their business development practices.

She works with firms that focus on positive client relationships, and with individuals who want personal, intelligent support.

This article was written by a human. Please respect copyright and the effort taken to produce the original material in this document.

25 APRIL 2023