Simon Sinek has a simple and powerful model for leadership all starting with a golden circle and the question "Why?"   Its a great framework for business plans, a very effective tool (the clip is 17 mins) to kick start strategy meetings, and a compelling reference to help re-frame strategy conversations.  

TEDTalk (2009) - 17 Minutes https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en

Sinek, S (2009) Start With Why, Portfolio Publishers https://simonsinek.com/product/start-with-why/

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Sue-Ella is the Principal of Prodonovich Advisory, a business dedicated to helping professional services firms sharpen their business development practices, and attract and retain good clients.