20 Marketing Ideas For Lawyers : A CPD Webinar With Ross Fishman

Ross Fishman is one of the world’s foremost experts on marketing for lawyers and law firms. Chicago-based Ross is a former litigator, author, award-winning advisor, and sought after keynote speaker. Sue-Ella and Ross started working together nearly twenty years ago and, most recently, Sue-Ella contributed to Ross’s latest book - The Ultimate Marketing Checklist Guide for Lawyers

In this fun and fast-paced webinar, Ross will share at least 20 powerful marketing tips―his favorite practical suggestions that lawyers can begin using immediately.

Of Counsel magazine said, “Many people consider Ross to be the nation’s foremost expert on law firm marketing.”

You can learn more about Ross at fishmanmarketing.com.

Ross will tailor the content to suit your firm and your session can run for either 60 or 90 minutes for a fixed fee of $AUD 1,200

Every attendee will receive a copy of one of Ross’s popular new “Working-From-Home Marketing Checklist” e-books, either the Partner or Associate version.

To learn more contact Sue-Ella sueella@prodonovich.com or contact Ross directly at +1.847.921.7677 or ross@fishmanmarketing.com

What a brilliant marketing session from Ross Fishman for lawyers today. I lost count, but I'm sure there was well over 20 Marketing Tips for Lawyers shared. If you are a lawyer looking for practical tips and a marketing career pathway Ross's book is worth a read.”  Emma Elliott, General Manager, Australasian Legal Practice Management Association (ALPMA)

Tested In The Antipodes

On 26 May 2020 Ross delivered a one-hour webinar to more than 750 lawyers from firms across Australia, New Zealand and Singapore. The session was arranged by Prodonovich advisory and ALMPA - The Australasian Legal Practice Management Association.

Here’s what participants said …

Thank you for a great session Ross Fishman and Sue-Ella Prodonovich. We found the content enjoyable and educational- a winning combo. A few taser jokes being shared at the office today.
— Partner, NZ Law Firm
It was one of the best legal marketing presentations (if not the best) I’ve attended. Excellent!
Practical advice with tips that are easily achievable. I loved how Ross acknowledged that some lawyers are introverts and find networking uncomfortable - and that that is ok (as reaching out to contacts during the pandemic to see how they’re doing is the most appropriate form of marketing right now anyway). It was also very useful that Ross gave tailored recommendations for different associate levels.
Practical easy-to-implement advice. Fluid presentation and clear takeaways.
Great to hear what the different approaches should be for different seniority of lawyers.
The pace. While he went through quite a few matters relevant for younger lawyers - there was enough content to satisfy a 20+ year lawyer like me
Great to see a speaker who has made an effort with quality audio-visuals i.e. not freezing or hard to see/hear.
Simple ideas that are easy to do and should win lots of points from clients
The willingness of the presenter to offer lots of different suggestions that might work - and acknowledgment that there is no one right way of doing this
The reminders of what I do does work and to continue to do the marketing that I do!