Business Plans for Busy Professionals
Sue-Ella Prodonovich, Alistair Marshall and Paul Evans are specialists in law firm business development and marketing.
If you’re a solicitor working in a private legal practice, you probably have your hands full with a packed caseload and billing targets. You might also be getting tapped on the shoulder about getting your personal business plan done for the next financial year.
Business plans are often maligned but they can be extraordinarily useful if the process reveals a line-of-sight to the handful of activities that contribute to practice growth and career advancement.
This virtual professional development session will provide easily assimilated, and proven, ideas to busy professionals expected to complete a personal business plan.
Three Areas of Focus in a 75-Minute Session
Ideas for generating new business from new clients
Ideas for defending and growing existing relationships
Ideas for building your reputation online
Importantly, you will learn how to construct a plan which reflects, and builds upon, your strengths and priorities as a lawyer.
Who Will Benefit
Professionals working in commercial practices, in client-facing roles, who have responsibility for a revenue budget
Professionals who would like to improve their personal networks and enhance their profile in chosen markets
Professionals who work in practices that don’t have business development or marketing specialists to assist in planning.
Three Experts
Sue-Ella Prodonovich is one of Australia’s leading business development specialists. With more than 25 years of industry experience, she has helped some of the country’s - and the world’s- best firms build rewarding businesses. You can read her thinking here.
Alistair Marshall is the Director of Professional Services BD. He has worked in national business development roles for multi-national corporations with budgets in excess of $100m, providing expert strategic solutions for the generation of new business.
Paul Evans is the Managing Director of Toro Digital. Having worked in the legal marketing industry for over ten years, he has advised on and implemented marketing and digital solutions for some of Australia’s fastest growing law firms.
Three Options to Participate
The sessions will run on Wednesday 23 March 2022. Choose from the three times below. All times are AEDT. The links below will take you to a registration page.
Registration is $90. A workbook with a business plan template will be provided and a workshop recording will be available to participants for 7 days afterwards.
Subject to specific requirements of relevant State rulings, attendance at this workshop allows participants to earn 1 CPD point for Practice Management and Professional Skills.
The sessions are live Zoom meetings and attendees should plan to participate with their webcams on. We recommend you join the meeting from a computer (not a phone or tablet) from your regular location.
Before joining the meeting please check you have the latest and most secure version of Zoom installed here.