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Mastering Linkedin For Business Development

  • ONLINE ZOOM Sydney Australia (map)
Linkedin Masterclass for lawyers and business professionals

Early Bird registration AUD $120 plus GST. Standard registration fee from 16 February: $150 plus GST

IF YOU’RE NOT WINNING WORK OUT OF LINKEDIN, YOU’RE DOING SOMETHING WRONG…

Sceptical professionals often ask me whether LinkedIn can really make a difference to their bottom line. The answer I give them is an overwhelming ‘yes’.

I’ve seen several lawyers, accountants, business consultants, and other professionals use LinkedIn to cement their status as thought leaders, tap into new fields of work, acknowledge their network, build new relationships and generate new revenue streams.

But I’ve seen even more professionals fail to use it properly.

Some do nothing, handing all the initiative to their rivals. Some make a feeble attempt but get the basics wrong and would probably be better off doing nothing. And some try to use it to sell directly, coming across as a braggart or a spiv and turning potential clients away rather than attracting them…

90-MINUTES THAT WILL TRANSFORM THE WAY YOU USE LINKEDIN

That’s why I’ve teamed up with Australia’s leading LinkedIn expert to bring you a 90-minute online masterclass in maximising your return from LinkedIn.

Lucy Bingle has already helped many of our country’s best professional services firms get the most out of their online networking.  Now I’ve been fortunate enough to secure her services to teach you directly.

In this webinar, she’ll show you:

  1. How to build a "Best In Class" LinkedIn profile page

  2. How to grow a valuable and relevant LinkedIn community

  3. How to socialise effectively on LinkedIn

  4. How to engage with your LinkedIn community

  5. Best practice social selling and lead generation techniques

  6. How to build a profile as a thought leader

WHEN: 12-1:30pm, Tuesday 20 February, 2024

WHERE: Zoom. I will email you a link with registration.

Cost: AUD $120 + GST per person. Early Bird price until 16 February. After then, it's AUD $150 + GST.

The session will not be recorded.

WHO SHOULD ATTEND ‘HOW TO MASTER LINKEDIN’?

This 90-minute webinar is suitable for all professionals, but the following groups should be able to really take advantage of it:

  • Professionals who already have a LinkedIn account but want to know how to use it to their advantage

  • BDMs who want to tap into new online revenue streams and build pipelines of work

  • Practice leaders and professionals who want to raise awareness about their services with the people who matter

  • Partners, Principals, Directors and Senior Associates who want to build a profile as thought leaders in their field

  • Junior lawyers, accountants and other professionals who want to fast-track their careers by building or understanding networks and establishing a presence

  • Anyone who wants to get past the ‘gatekeepers’ and put their message in front of decision-makers they wouldn’t otherwise have access to.

WHAT THEY SAID …

“Great session. It was worth it for the QR code tip! “- Barrister, Sydney

“SO much more informative than I had anticipated.” - L&D Specialist, Law Firm, Melbourne

“10/10.   It was one of the most valuable marketing events I’ve attended.” - Lawyer, Auckland

“The LinkedIn for breakfast and goal setting and tracking section in particular, were really useful. - Partner, Sydney Law Firm

“It was a very useful session. With a name like mine, I will definitely be using the recorded name function.” - Managing Partner, Australian Law Firm

“I really enjoyed learning about key features that I wasn’t aware of – but will certainly start to use now! “ National Head Operations and Marketing, Accounting & Advisory Firm.

“Fast-paced and full of useful ideas. I wish I’d taken more notes! “ - Partner, Melbourne

“That was really good.” Dr Neil Oakes, FMRC

ABOUT THE PRESENTER

Eight years ago Lucy launched her award-winning Sydney-based marketing agency, Lucy Bingle, with a sole focus on Linkedin. In that short time she has become Australia’s leading Linkedin Agency. You can find out more about Lucy from her Linkedin profile (of course!).

ABOUT SUE-ELLA

Sue-Ella is the Principal of Prodonovich Advisory, a business dedicated to helping professional services practices sharpen their business development practices.

She works with professional services firms that focus on positive client relationships, and with individuals who want personal, intelligent support.

Sue-Ella’s Linkedin profile.

TRANSFER, CANCELLATION AND REFUNDS.

I understand busy practitioners lead busy lives. If your circumstances change and you need to cancel your enrolment prior to the commencement of the webinar, then I will refund any fees paid less the small fee charged by the Stripe payment system.