Why Firms Should Engage Early Career Talent in Strategy, Planning & Business Development

This article was prepared by the College of Law and published 4 April 2023.

In the traditional top-down hierarchy of a law firm, early career lawyers are there to learn and listen, acquire technical skills, and be guided by senior legal practitioners in both the craft and business of law. However, as the pressure to innovate mounts, firms are looking for previously unexplored avenues which may provide competitive advantage.

Sue-Ella is the Principal of Prodonovich Advisory, a business dedicated to helping professional services firms sharpen their business development practices. She works with firms that focus on positive client relationships, and with individuals who want personal, intelligent support.

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