Ross Fishman is one of the world’s foremost experts on marketing for lawyers and law firms. The very first inductee into the Legal Marketing Association’s International Hall of Fame, Chicago-based Ross is a former litigator, author, award-winning advisor, and sought-after keynote speaker who’s trained 10,000+ lawyers in 25 countries. Sue-Ella and Ross started working together over 20 years ago and, most recently, Sue-Ella contributed to Ross’s best-selling book – “The Ultimate Law Firm Associate Marketing Checklist.”
In this fun and fast-paced webinar, Ross will share at least 30 powerful marketing tips ― his favourite, practical suggestions that lawyers can begin using immediately.
WHEN & HOW
This 90-minute webinar will be held on Tuesday, 5 March at 10am and 12pm AEDT (You only need to choose one).
The webinar will not be recorded, but every attendee will receive an electronic copy of one of Ross’s popular “Ultimate Law Firm Marketing Checklist” books―your choice of either the Associate or the Partner edition.
Early Bird Registration Fee: $132 inc GST per person if you register by Friday 1st March. Registration fee from 2nd March is $165 inc GST.
WHO SHOULD ATTEND “30 MARKETING IDEAS FOR LAWYERS”?
This 90-minute live webinar is suitable for those working in professional services firms, but the following groups should be able to really take advantage of it:
Law Firm Associates who want to build a strong personal marketing foundation for the future
Senior Associates & Special Counsel who want ideas for their personal business plan or to increase the opportunity to build their own book of business
Law Firm Partners looking for tangible marketing ideas to help turn their practice group, service line, office, or Firm into a market leader.
Legal Marketing Professionals looking for practical new approaches.
ABOUT ROSS FISHMAN
Of Counsel magazine wrote: “Many people consider Ross to be the nation’s foremost expert on law firm marketing.”
Ross is CEO of Fishman Marketing. He designs and develops effective brands and websites, trains lawyers in marketing, and acts as “Fractional CMO” for firms looking to upgrade their marketing on a part-time basis. (One US client was so delighted with level of new revenue that they had the state’s governor commission Ross as a “Kentucky Colonel”!).
A former litigator and marketing partner, Ross has written 500 articles and 10 books, given 500 keynote presentations, and received just about all the legal marketing awards that exist.
Ross is a Fellow of the College of Law Practice Management, piloted the Goodyear Blimp, and used to SCUBA dive with The Fonz. He had a busy year―ask him how he negotiated the safe end of a 12-hour armed police standoff (True story!)
WHAT THEY SAID
In May 2020 Ross delivered a webinar “20 Marketing Ideas for Lawyers” to 750 lawyers from Australia, New Zealand, Singapore, and Hong Kong, in a joint presentation with ALPMA (the Australasian Legal Practice Management Association).
“It was one of the best legal marketing presentations (if not the best) I’ve ever attended. Excellent!”
“Brilliant! Content highly relevant. Great practical tips.”
“Simple ideas that are easy to do and should win lots of points from clients.”
“Practical, easy-to-implement advice. Fluid presentation and clear takeaways.”
“The pace. Ross presented tips that were relevant both for younger lawyers AND a 20+ year lawyer like me.”
“Thank you for a great session, Ross and Sue-Ella! The content was both enjoyable and educational―a winning combo.” Partner, NZ Law Firm
“Great to hear what the different approaches should be for different seniority of lawyers.”
“Practical advice with tips that are easily achievable. I loved how Ross acknowledged that some lawyers are introverts and find networking uncomfortable―and that that is OK! It was also very useful that Ross gave tailored recommendations for different associate levels.”
“Great to see a speaker who has made an effort with quality audio-visuals.”
“The willingness to offer lots of different approaches―and acknowledge that there is no one right way of doing this.”
“The reminders that what I do does work and to continue doing more effective marketing!”
“What a brilliant legal marketing session from Ross Fishman! If you are a lawyer looking for practical tips and a marketing pathway, Ross's book is worth a read.” Emma Elliott, General Manager, Australasian Legal Practice Management Association (ALPMA)