Back in 2005 this research provided ideas for Marketers in professional services firms who wanted a seat at the leadership table. I think its just as relevant today.
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Without giving too much away, my view is that the climate is getting more competitive for legal and accounting firms and business development needs to get smarter - much smarter.
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I was lucky enough to host a panel featuring some of the top business development professionals from some of our best professional services firms. I asked them what were the top myths they'd like to bust about sales.
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