When uncertainty rattles business confidence, the best marketing is to show you’re there for your clients. It’s a purposeful way to connect and position yourself as the trusted adviser they need right now. We show you how to do just that…
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Most law and accounting firms know newsletters showcase expertise and generate leads, but execution is difficult. Here's the 6-step framework: make the process quick (48-hour approvals), easy (question templates), shareable (integrate with blog/social), professionally packaged, cross-promoted, current, and high-quality.
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The coffee catch-up is now officially dead thanks to COVID-19. I think that’s a very good thing too.
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Is your firm's professional image attracting clients or driving them away? From outdated websites to mismatched office spaces, many law and accounting firms unknowingly repel the clients they want most. Discover the psychology behind first impressions and how to align your firm's image with your actual capabilities.
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Four corporate GCs of US Companies gave their unvarnished opinions of law firm marketing at the legal sales and service conference in Chicago. Here’s what they said …
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Christmas cards trigger the conversation, but the real issue is Relationship Capital. Handwritten notes outperform e-cards because they demonstrate effort, create tactile memory, and become part of rituals. Learn when to send notes, what to write, and a year-round system that builds relationships without December panic.
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