Back in 2005 this research provided ideas for Marketers in professional services firms who wanted a seat at the leadership table. I think its just as relevant today.
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Is your firm's professional image attracting clients or driving them away? From outdated websites to mismatched office spaces, many law and accounting firms unknowingly repel the clients they want most. Discover the psychology behind first impressions and how to align your firm's image with your actual capabilities.
Read MoreIf you think only lawyers in private practice need to worry about marketing and business development, think again. More than ever, in-house lawyers need to know how to sell themselves to their own businesses, right from the start of their careers.
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If you think the challenges of a professional services firm and an NBA basketball team are worlds apart, think again. We show you what your firm can learn from the Boston Celtics.
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Niche marketing should be the goal of almost every professional. It helps you cultivate a client base, protect your fees and charge a premium. So if you’re considering niching up your practice, here’s how to do it right.
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When it comes to the way your law firm operates - and what you expect your lawyers to do to keep it profitable - you might be surprised what your associates don’t understand.
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Four corporate GCs of US Companies gave their unvarnished opinions of law firm marketing at the legal sales and service conference in Chicago. Here’s what they said …
Read MoreWithout giving too much away, my view is that the climate is getting more competitive for legal and accounting firms and business development needs to get smarter - much smarter.
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