Re-thinking Client Loyalty. What Really Keeps Them Coming Back?

Client loyalty isn’t about trust—it’s about habit. The easier you make it to stay, the harder it is to leave. Here’s how to build that advantage.

Business Development Ideas, Client RelationshipsSue-Ella Prodonovich9 March 2025Prodonovich AdvisoryClient relationships, loyalty, Professional advisors, Client Retention, Client Loyalty, Business Development, User experience, How To Retain clients in professional services, strategies to improve client retention

Fresh Starts: Practical Ideas to Energise Your Business Development Plans

Leverage the fresh start effect to refresh relationships, set small goals, and refocus your business development plans.

Business Development Ideas, Client RelationshipsSue-Ella Prodonovich29 January 2025Prodonovich AdvisoryBusiness Development Tips, Client relationships, Leadership Development, Smart Collaboration, Goal Setting, BD tips

Stop Trying to Delight Clients

'Delighting' clients is a goal that puts Herculean pressures on professionals, offers low marginal value to clients, and increases costs of doing business. So what to do?