Re-thinking Client Loyalty. What Really Keeps Them Coming Back?

Client loyalty isn’t about trust—it’s about habit. The easier you make it to stay, the harder it is to leave. Here’s how to build that advantage.

05. Clients & ServiceSue-Ella Prodonovich9 March 2025Prodonovich AdvisoryClient relationships, loyalty, Professional advisors, Client Retention, Client Loyalty, Business Development, User experience, How To Retain clients in professional services, strategies to improve client retention

How To Use Fresh Starts To Boost Your Business Development

Leverage the fresh start effect to refresh relationships, set small goals, and refocus your business development plans.

03. BD & Sales, 05. Clients & ServiceSue-Ella Prodonovich29 January 2025Prodonovich AdvisoryBusiness Development Tips, Client relationships, Leadership Development, Smart Collaboration, Goal Setting, BD tips

Stop Trying to Delight Clients

Research shows client loyalty doesn't come from delight … it comes from reducing effort. Why being reliable and easy to work with beats spectacular gestures.