As the legal industry diversifies beyond traditional structures, we’ve witnessed the rise of the hyperspecialised law firm. Often spinoffs from large law firms, hyper-specialised boutiques focus on a particular area of expertise, type of client, or local area
Read MoreNiche marketing should be the goal of almost every professional. It helps you cultivate a client base, protect your fees and charge a premium. So if you’re considering niching up your practice, here’s how to do it right.
Read MoreProfessional services firms are often told that success comes from focusing on, and ‘owning’ a particular market segment. But what exactly does that mean?
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