Client experience. You've been hearing the term a lot lately. It's not marketing jargon, it's a genuine shift in how professional services firms think about the relationship between service quality and client loyalty. My 5Es - Entice, Enter, Engage, Exit, Extend - give lawyers and accountants a practical framework for managing the full client journey not just the work itself.
Read MoreAs professionals we often think we need be the dominant player, setting the course and steering the ship. But the best ideas usually arise when we’re surrounded by ambiguity.
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