Posts tagged Collaboration

How To Win More Work from Your Existing Clients

Winning new clients takes time, money and effort. Earning more work from the ones you already have? That's a smarter place to start. Here are 13 practical ways lawyers and accountants can deepen existing client relationships and earn more work in the process.

05. Clients & Service, 03. BD & Sales, 09. How-To Guides & TipsSue-Ella Prodonovich23 March 2026Prodonovich AdvisoryHow to win work, Client Penetration, Collaboration, Smart Collaboration

Why Collaboration Eats Cross-Selling For Breakfast

Anyone who’s read my articles for any length of time will be aware of my contempt for pushy cross-selling. But that doesn’t mean you shouldn’t be servicing your clients by joining with your firm’s other sections, areas or practice groups; far from it.

05. Clients & Service, 03. BD & SalesSue-Ella Prodonovich11 October 2022Prodonovich AdvisoryCollaboration, Cross Referrals, Cross-Selling, Key Account Management, Client Experience Management