Anyone who’s read my articles for any length of time will be aware of my contempt for pushy cross-selling. But that doesn’t mean you shouldn’t be servicing your clients by joining with your firm’s other sections, areas or practice groups; far from it.
Read MoreFor a long time many business experts have been singing the praises of the cross-sell for professional services firm. Well, I disagree - at least in part. Here’s 5 reasons why.
Read MoreIt’s usually easier to win new work out of existing clients and colleagues. We show you 16 ways firms do it.
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