Learn practical ways to ask for client introductions without awkwardness. Build trust, grow referrals, and expand your professional network.
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Anyone who’s read my articles for any length of time will be aware of my contempt for pushy cross-selling. But that doesn’t mean you shouldn’t be servicing your clients by joining with your firm’s other sections, areas or practice groups; far from it.
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For a long time the cross-sell between practices was seen as the obvious path for growth in professional services firms. Well, I disagree - at least in part. Here’s 5 reasons why.
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It’s usually easier to win new work out of existing clients and colleagues. We show you 16 ways firms do it.
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In this day and age, ignoring procurement is a very big mistake.
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