There is a generational shift in the buyers of legal services. So it makes sense that there should be a generational shift in the people trying to connect with those buyers too.
Why this is happening and what firms are doing...
Read More
On March 8th 2006, inside the Signature Room restaurant, high atop the 95th floor of Chicago’s famed John Hancock Tower, views of the city skyline were obscured by thick clouds. But the 12 delegates in attendance at the Legal Marketing Association’s (LMA) inaugural international roundtable didn’t need to be able to see out the windows to have a worldview on the state of legal marketing.
Read More