BD45: Expert Business Development Consultations for Lawyers & Accountants in 45 Minutes
Last Updated February 2026
BD45 gives busy lawyers and accountants expert business development consultation in just 45 minutes. No waffle. No generic templates. Just practical ideas for your specific challenges.
What You'll Get
In a single 45-minute session, you'll work with Sue-Ella Prodonovich as your strategic sounding board. She brings more than 20 years' senior-level experience helping professionals win work. Every session focuses on challenges you're facing right now.
You bring your situation. Sue-Ella provides ideas and perspective.
Who BD45 Helps
BD45 works for:
Lawyers building practices in boutique, mid-tier, or top-tier firms
Accountants growing client portfolios
New partners navigating BD responsibilities for the first time
Experienced practitioners hitting growth plateaus
Professionals who need a trusted sounding board for BD decisions
BD45 primarily serves firms across Australia and New Zealand. Sessions are also available for professionals in other countries.
How BD45 Works
Step 1: Choose Your Topic Pick the specific challenge you want to discuss. Common topics include:
Starting a new practice
Setting strategic direction for growth
Winning business from new clients
Building your professional profile
Getting more referrals and recommendations
Gathering useful client feedback
Preparing for major pitches
Managing client relationships more effectively
Developing your personal brand
Creating realistic BD plans that actually work
Step 2: Book Your Session Select a time that suits your schedule. Sessions run for 45 minutes via Zoom.
Step 3: Explore Ideas Together Sue-Ella listens to your situation. She asks focused questions. Then she offers ideas, perspectives, and proven approaches you can adapt to your circumstances.
No padding. No time-wasting. No cookie-cutter solutions.
Why 45 Minutes Works
Professional services has changed. The days of massive consulting engagements and day-long workshops are fading. You need efficiency, relevance and a return on investment.
BD45 delivers all three.
Forty-five minutes is long enough to explore a specific situation properly. It's short enough to fit into your schedule without disrupting client work. And it's focused enough to give you clarity on your next steps.
What Makes BD45 Different
Relevant Experience Sue-Ella has more than two decades of business development experience. She appreciates how lawyers and accountants actually work. And she knows which BD ideas could fit your reality.
A Genuine Sounding Board BD45 sessions are conversations, not lectures. Sue-Ella listens, asks questions, and offers ideas based on what she's hearing. You test those ideas against your knowledge of your practice, clients, and market.
Practical Ideas Every suggestion comes from real-world experience. You decide what makes sense for your circumstances.
Proven Track Record Professionals across Australia, New Zealand, and internationally use BD45 to think through growth challenges. They return because the sessions deliver fresh perspective when they need it most.
What Clients Say About BD45
"In my experience, Sue-Ella Prodonovich is by far the best business development adviser in Australasia." — Chair & Partner, Global Law Firm
"Incredibly practical. Exactly what I was looking for." — Partner, Global Accounting & Advisory Firm
"Very real and relevant examples and stats. You can tell that Sue-Ella absolutely hasn't lost touch with reality or what the legal landscape looks like." — Senior Associate, Global Law Firm
"Having Sue-Ella guide us was like having a cross between Mother Theresa and Margaret Thatcher. It was just what we needed." — Senior Partner, Mid-Tier Law Firm
"This conversation gave me energy! [Firm Director of BD] was right—you are the best." — Partner, Large National Firm
"Very useful. Being able to bounce ideas with someone who knows the industry so well is really helpful." — CEO, Large Law Firm
"You've given me the words and a way to ask for work that I feel comfortable with." — Partner, Global Law Firm
"I wasn't sure it was the right time to speak with you but this was exactly what I needed. I can't thank you enough." — Partner, Small Law Firm
"Perfect! You've given me lots of direction. With so much going on I felt like a headless chook! And 'stacking' is really smart—exactly what I needed." — Principal
"This has reminded me how valuable our conversations are. I let myself get stuck in a hole over this problem. I should have called you sooner." — Partner
7 Common BD45 Topics Explored
Building a New Practice
Discuss market positioning, initial client targets, and realistic timelines. Sue-Ella shares ideas to help you avoid common pitfalls that derail new practices in their first two years.
Winning New Clients
Explore approaches to identifying prospects, positioning your expertise, and converting opportunities into instructions. Sue-Ella offers ideas based on proven methods that match professionals (not salesy-tactics).
Enhancing Your Profile
Consider practical ways to build visibility that attracts the right clients. Sue-Ella helps you think through which activities deliver results and which waste your time.
Getting More Referrals
Examine why referrals happen—and how to create conditions that generate them naturally. Move beyond hoping someone mentions your name.
Strategic Direction
Clarify where you're heading and how to get there. Sue-Ella acts as a sounding board as you work through priorities that align with your strengths and market opportunities.
Preparing for Pitches
Test your approach before major pitches. Sue-Ella helps you identify what will resonate with prospects and what might need rethinking.
Managing Client Relationships
Explore ways to strengthen existing relationships and position yourself for additional work. Sue-Ella offers ideas based on what works in professional services.
How to Prepare for Your BD45 Session
Come ready to discuss:
Your current situation (briefly)
Your specific challenge or question
What you've already considered or tried
Any constraints you're working within (time, budget, firm culture)
Sue-Ella asks the questions that help you think through your options clearly.
Pricing and Booking
BD45 sessions cost AUD $385 per 45-minute consultation.
Australian residents pay AUD $385 plus GST
International clients pay AUD $385 (no GST)
If you're not satisfied with your session, Sue-Ella will refund your fee straight away. No quibbles. After all, our business relies on good word-of-mouth just as yours does.
Choose your booking option:
Frequently Asked Questions
How long is a BD45 session? Exactly 45 minutes. Sessions start and end on time.
How is BD45 delivered? Via Zoom or phone, whichever you prefer. You'll receive a calendar invitation with connection details after booking.
Can I book multiple sessions? Yes. Many professionals book a single session to work through an immediate challenge. Others book a series to explore different aspects of their BD approach over time. You decide what works for you.
Do I need to prepare anything? Just come ready to discuss your situation. Sue-Ella asks the right questions to understand your context quickly.
Is BD45 available outside Australia? Yes. While BD45 primarily serves Australian and New Zealand firms, professionals in other countries regularly book sessions. Time zones are accommodated during booking.
What topics can I discuss? Any business development challenge you're facing. Common topics include practice growth, client development, profile building, referral generation, pitch preparation, strategic planning, and relationship management.
What if I'm not sure which topic to choose? Book a free 10-minute call first. Sue-Ella can help you identify which topic will be most useful for your situation.
How does the money-back guarantee work? If you're not satisfied with your session, Sue-Ella refunds your fee immediately. No questions asked.
Why Now Matters
Business development doesn't improve by accident. It improves when you think through challenges properly and make informed decisions.
Every week you wait is another week without the clients, profile, or practice growth you're capable of achieving.
BD45 gives you a confidential sounding board to explore your options. Not someday. Not when things quiet down. Now.
Book Your BD45 Session
Ready to discuss your specific BD challenge? Choose a time that works for you.
Not quite ready? Schedule a free 10-minute call to discuss whether BD45 is right for you.
About Sue-Ella Prodonovich
Sue-Ella is the founder and principal of Prodonovich Advisory, an award-winning BD consultancy focused on professional services. She has more than 20 years' senior-level experience helping professionals win work.
She works with firms that focus on positive client relationships and with individuals who want personal, intelligent support.
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