I was delighted to see Brown Wright Stein Lawyers recognised for their profit-raising success at the NSW Australian Legal Practice Management Association's (ALPMA) annual end of year round up
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These General Counsel had they much more in common when it came to what they looked for in relationships with their legal service providers. Here are more than 4o tips for the lawyers who want to work with them…
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Lawyers and websites used to be like oil and water, but this is rapidly changing.
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After shelling out millions on branding and marketing, law firms are going back to basics and urging their lawyers to develop a better relationship with clients. The trend is affecting everything, from the way lawyers are being trained to recruitment strategies and sales budgets.
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On March 8th 2006, inside the Signature Room restaurant, high atop the 95th floor of Chicago’s famed John Hancock Tower, views of the city skyline were obscured by thick clouds. But the 12 delegates in attendance at the Legal Marketing Association’s (LMA) inaugural international roundtable didn’t need to be able to see out the windows to have a worldview on the state of legal marketing.
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Already under pressure to prepare complex tender documents for major corporate and government work, law firms are facing client demands for intimate details of the firm's inner workings. Big corporations, mindful of the push for ethical behaviour and community social responsibility, are grilling their external legal service providers on issues such as gender equality, environmental sustainability and flexible work practices
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