If you left your firm would your clients follow you to a new one?* If you don’t know then your probably don’t know your clients well enough.
Read MoreIf you think only lawyers in private practice need to worry about marketing and business development, think again. More than ever, in-house lawyers need to know how to sell themselves to their own businesses, right from the start of their careers.
Read MoreWhat do Australia’s leading General Counsel really look like? Well, they’re most likely to be based in Sydney, have worked for a top-tier firm, experts in the finance sector and - perhaps most importantly - female
Read MoreMany in-house legal teams adopt the view that they’re a law firm with the business as their sole client. I disagree with this approach entirely. Taking an ‘us and them’ stance reduces lawyers to a ‘check’ on strategy rather than being part of the strategic team.
Read MoreFour corporate GCs of US Companies gave their unvarnished opinions of law firm marketing at the legal sales and service conference in Chicago. Here’s what they said …
Read More“Get your Firm’s practice managers, finance and marketing specialists to work together so that pricing models and service align with your marketing and positioning messages.” This tip and 27 more from the client-side.
Read MoreThese General Counsel had they much more in common when it came to what they looked for in relationships with their legal service providers. Here are more than 4o tips for the lawyers who want to work with them…
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