Posts in 04. Referrals & Networks
Partners Behaving Badly: A Working List of Referral Sins

Internal referrals are the cheapest growth your firm will ever buy, and the easiest to lose. When a colleague refers you work they lend you their standing with someone they value, so they weigh up rather more than whether you're any good at the job. Here are 8 of the questions on their mind…

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Why the Rainmaker is Dead: The New Rules for Winning Work

The rainmaker - that charismatic senior partner who wines, dines, and charms clients - belongs in the 1980s. Today's buyers are better informed, more diverse, and turned off by traditional sales tactics. Here are the six new rules for winning work in professional services: from ditching elevator pitches to embracing delayed gratification.

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