Posts in 04. Referrals & Networks
Trust Is Borrowed Before It’s Earned: What Every Early Career Professional Should Know

Everyone wants to be trusted, yet trustworthiness is hard to pin down. Early in your career, most of your trust is borrowed from your qualifications, your firm and the people who vouch for you. Here is how that works, and four habits that build a record of your own.

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Partners Behaving Badly: A Working List of Referral Sins

Internal referrals are the cheapest growth your firm will ever buy, and the easiest to lose. When a colleague refers you work they lend you their standing with someone they value, so they weigh up rather more than whether you're any good at the job. Here are 8 of the questions on their mind…

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Why the Rainmaker is Dead: The New Rules for Winning Work

The rainmaker - that charismatic senior partner who wines, dines, and charms clients - belongs in the 1980s. Today's buyers are better informed, more diverse, and turned off by traditional sales tactics. Here are the six new rules for winning work in professional services: from ditching elevator pitches to embracing delayed gratification.

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