Posts in Business Development Ideas
How To Stop Dancing With Yourself - A Guide For Client-Centric Innovation

Why do so many law firm innovations flop? Because they’re built in a vacuum. In this guide, Michele DeStefano and Sue-Ella Prodonovich explore how lawyers can stop “dancing with themselves” and instead innovate with their clients—delivering value that’s co-created, not just well-intended.

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Re-thinking Client Loyalty. What Really Keeps Them Coming Back?

Client loyalty isn’t about trust—it’s about habit. The easier you make it to stay, the harder it is to leave. Here’s how to build that advantage.

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How To Prepare For a Client Meeting: Sue-Ella's S.L.A.Y. Meeting Tool

Meetings with prospective clients are a critical part of any lawyer’s business development efforts, but striking the right balance between under-preparation and over-preparation can be challenging. Sue-Ella's S.L.A.Y. framework—Share, Learn, Ask or Affirm, and 'Yes' —provides a clear, actionable method for preparing effectively.

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Sue-Ella’s Guide For New Partners

If you’re one of this year’s crop of new Partners let me begin by saying congratulations. Partnership is a significant career milestone and one you should be celebrating. It also means you’re going to have to have a solid game plan for cementing your position and growing your practice into everything it should be.
Here’s my 10-point plan for doing just that …

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The Boutique Lawyer Show: Why BD is harder for some than others [Podcast]

In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes back Prodonovich Advisory Principal, Sue-Ella Prodonovich (who also regularly serves as a judge for Lawyers Weekly awards programs), to discuss how business development can, and does, prove more difficult for women leaders in law.

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