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Business Development Advice for Lawyers & Professional Services | Prodonovich Advisory
Centuries-old Profession Modernising as Barristers Tout for Company Business

Companies are increasingly circumventing lawyers to seek direct advice from a barrister in a squeeze on legal costs, according to a survey showing at least half of the New South Wales bar's clients use barristers exclusively or most of the time and direct briefing is up almost a third in three years.

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News, Client ListeningSue-Ella Prodonovich10 August 2017Prodonovich AdvisoryBarristers, Client Feedback, AFR
What to Do When Your Client Feedback Meeting Doesn't Go to Plan?
What to Do When Your Client Feedback Meeting Doesn't Go to Plan?

Sometimes your client feedback meetings can go off piste. So you need some tactics for fixing things when they stray a little off course.

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Client ListeningSue-Ella Prodonovich19 July 2017Business Development, Client Feedback
10 Ways to Start the Financial Year with a BD Bang

A new financial year can be a great time to give your business development efforts a great big, hard shove. Here are 10 practical ways you can start the year with a BD bang.

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Business Development IdeasSue-Ella Prodonovich22 June 2017Accounting Firms, Business Development Tips, Law Firms, New Financial Year
How (and Why) to Set Your Clients to Autopilot

If you want to gain market share from your competitors, don’t rush into a brand overhaul. Ask your clients what they think of you instead.

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Client Listening, Business Development IdeasSue-Ella Prodonovich31 May 2017Accounting Firms, Client Feedback, Client Listening, Law Firms, Legal Marketing Association
Why Business Development Works Best When You're in Your Comfort Zone, Not Out of It
Why Business Development Works Best When You're in Your Comfort Zone, Not Out of It

We’re often told that success depends on pushing boundaries and doing things we’re not comfortable doing. But, for business development, I think success depends on being very much inside our comfort zones, not outside them.

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Business Development Ideas, Business Development SkillsSue-Ella Prodonovich5 May 2017Prodonovich AdvisoryBusiness Development, Professional Services, Strengths Based Coaching
Don't Abandon the Hourly Rate Just Yet
Don't Abandon the Hourly Rate Just Yet

How often are we told that the billable hour has had its day? That it’s archaic, that it’s inefficient, that it makes our clients angry and holds our practices back?

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06. Pricing & ValueSue-Ella Prodonovich28 February 2017Prodonovich AdvisoryPricing, Billable Hour
7 Tactics for Taking Market Share

In January I tuned in to BTI Consulting’s annual webinar on the Market Outlook and Client Service Review of US Law Firms.  There were some very practical insights relevant to all professional service providers, including 7 tactics for taking market share.  Here are my highlights:

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Business Development Ideas, Client Listening, Practice Management IdeasSue-Ella Prodonovich16 February 2017Business Development, Client Listening, Market Share
Sweet.Glorious.Nothing

It’s that time of year again. Yep, the time that 80% of the emails we send come back with an ‘Out of Office’ message on them.

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Sue-Ella Prodonovich16 December 2016
7 Strategies That Will Help Mushy Middle Law Firms Make a Mint

A little while back I wrote an article cautioning law firms about the perils of playing in the ‘mushy middle’. I pointed out that this was the most competitive - and most vulnerable - part of the legal services market where fees are under the greatest threat. It’s also the part where it’s becoming hardest to make a decent living.

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Practice Management IdeasSue-Ella Prodonovich6 December 2016Competitive, Strategy
The Problem With the Mushy Middle for Law Firms

“It feels like common sense to play to the center of the market, but actually the middle is least desirable place to be.”

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Practice Management Ideas, Business Development IdeasSue-Ella Prodonovich29 September 2016Prodonovich AdvisoryBell Curve, Positioning, Strategy
4 Things Your Associates Were Afraid to Ask (But You Really Should Tell Them)
4 Things Your Associates Were Afraid to Ask (But You Really Should Tell Them)

When it comes to the way your law firm operates - and what you expect your lawyers to do to keep it profitable - you might be surprised what your associates don’t understand.

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Business Development IdeasSue-Ella Prodonovich20 September 2016Discounting, Marketing, Profitability, Timesheets
How to Get Junior Professionals Contributing to Your Firm's BD

How do you get professionals to contribute to your firm’s business development from the very moment they start? It’s one of the hottest issues in professional services marketing and BD right now, and it’s something I spoke about recently at an APSMA session in Auckland.

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Business Development Ideas, Practice Management IdeasSue-Ella Prodonovich10 August 2016Business Development, Young Professionals, How to guide
7 Things You Should Do After Winning a Tender
7 Things You Should Do After Winning a Tender

So you pooled your firm’s resources, pulled a few all nighters and presented a winning pitch. But what happens next?

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Business Development IdeasSue-Ella Prodonovich14 July 2016Prodonovich AdvisoryBids & Tenders, Business Development, Proposal, RFP, Tender
Addressing The Client's Pathway & Client Experience
Addressing The Client's Pathway & Client Experience

In May, I joined Lynette Nixon Innovation Director at PWC to address the CXPS: Client Experience in Professional Services Conference. Together, we spoke on ‘Building client journey maps to drive action and deliver smart revenue’.  

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Public Workshops, Business Development SkillsSue-Ella Prodonovich17 June 2016Prodonovich AdvisoryClient Experience, CX
What Should You Charge? 10 Factors That Should Determine Your Pricing
What Should You Charge? 10 Factors That Should Determine Your Pricing

For professional services firms, working out your fees can be a balancing act between charging enough that you’re not leaving money on the table, but not so much that you’re pricing yourself out of work. (Unless, of course, that’s your conscious plan.)

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06. Pricing & ValueSue-Ella Prodonovich3 June 2016Prodonovich AdvisoryPricing, Strategy, How to guide
5 More Fears About Client Feedback (and How to Overcome These Ones Too)
5 More Fears About Client Feedback (and How to Overcome These Ones Too)

Last week I blogged about three common fears that hold professionals back when it comes to asking for client feedback. And I was pleased to see that my post generated a reasonable of discussion from people on the feedback front line.

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Client ListeningSue-Ella Prodonovich24 May 2016Prodonovich AdvisoryBusiness Development, Client Experience, Client Feedback, How to guide
3 Common Fears About Client Feedback (and How to Overcome Them)
3 Common Fears About Client Feedback (and How to Overcome Them)

The value of client feedback to professional services firms is well documented. And yet, so many professionals let their fears about client feedback hold them back from doing it properly. If you’re one of them, read on...

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Client ListeningSue-Ella Prodonovich13 May 2016Prodonovich AdvisoryBusiness Development, Client Experience, Client Feedback, Client Experience Management, CX, CXM, Client listening
How to Ask for Work
How to Ask for Work

A lot of people have been asking me how to ask for work lately. Here are seven tactics I tell them to use.

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Business Development Ideas, Business Development SkillsSue-Ella Prodonovich26 April 2016Prodonovich AdvisoryBusiness Development, Client Experience, Strategy, How to guide, New Business, Win New Business
The Changing Face of General Counsel
The Changing Face of General Counsel

If, like me, you believe that the essence of good client service is knowing your client, The Legal 500 General Counsel Powerlist for Australia and New Zealand should make for a fascinating read.

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News, Practice Management IdeasSue-Ella Prodonovich14 April 2016Prodonovich AdvisoryGeneral Counsel, Law Firms, GC
How to Build Your Practice When You're Busy

‘How can I possibly work on business development? I’m flat out doing client work.’

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Practice Management IdeasSue-Ella Prodonovich31 March 2016Prodonovich AdvisoryBusiness Development, Practice Development, How to guide
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