8 Reasons It Pays to Show Up For the Long Shot

How Firms can win from the pitching process even though they don’t win the pitch.

4. Pursuing New BusinessSue-Ella Prodonovich31 July 2025Prodonovich AdvisoryProposals, Winning business, Building profile

How To Use Fresh Starts To Boost Your Business Development

Leverage the fresh start effect to refresh relationships, set small goals, and refocus your business development plans.

4. Pursuing New Business, 5. Client CareSue-Ella Prodonovich29 January 2025Prodonovich AdvisoryBusiness Development Tips, Client relationships, Leadership Development, Smart Collaboration, Goal Setting, BD tips

5 Reasons to Stop Cross-selling

For a long time the cross-sell between practices was seen as the obvious path for growth in professional services firms. Well, I disagree - at least in part. Here’s 5 reasons why.

4. Pursuing New BusinessSue-Ella Prodonovich9 September 2021Prodonovich AdvisoryBusiness Development, Cross-Selling, Sales Activity, Strategy, Referrals, Cross Referrals

Is Cross-Selling Bad For Your Business?

On this episode of The Boutique Lawyer Show, host Jerome Doraisamy and Sue-Ella discuss some of the potential pitfalls of cross-selling by law firms.

4. Pursuing New BusinessSue-Ella Prodonovich30 August 2021

How to Get Someone to Introduce Their Clients to You

Ever noticed that some professionals get a disproportionate amount of referral work? We show you how to be one of them.

Business Development Skills, Business Development Ideas, 4. Pursuing New BusinessSue-Ella Prodonovich17 September 2019Prodonovich AdvisoryLawyers, Client Retention, Client Feedback, Law Firms, Accountants, Architects, Professionals, Referrals, Cross Referrals, Introductions

How to Get a First Meeting

Need work now? Learn how to get that first meeting with a potential client swiftly, smartly and with impact. This no-fluff guide shows lawyers and advisers how to be direct, spot the right triggers, and put yourself in your client’s shoes to win time and trust in just 30 minutes.

4. Pursuing New BusinessSue-Ella Prodonovich12 February 2016Prodonovich AdvisoryBusiness Development, Client Experience, How to guide