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Business Development Advice for Lawyers & Professional Services | Prodonovich Advisory
What Does General Counsel Look Like In 2018?
What Does General Counsel Look Like In 2018?

What do Australia’s leading General Counsel really look like? Well, they’re most likely to be based in Sydney, have worked for a top-tier firm, experts in the finance sector and - perhaps most importantly - female

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10. Markets & TrendsSue-Ella Prodonovich14 November 2018Prodonovich AdvisoryCorporate Counsel, General Counsel, In-House Counsel, Law Firms, Lawyers
7 Lessons That Will Help You Build a BD Juggernaut
7 Lessons That Will Help You Build a BD Juggernaut

The best ideas are usually brilliantly simple ones, like making your best type of client your next business development hire.

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07. Practice Growth, 08. Leadership and TeamsSue-Ella Prodonovich25 October 2018Prodonovich AdvisoryAccountants, General Counsel, Lawyers, professionals, How to guide, List, Business Development
The 6 Things Every Firm Should Measure
The 6 Things Every Firm Should Measure

Whether it’s revenue, profitability, staff KPIs or new sales, every professional services firm likes to measure performance. The problem is many measure things that probably don’t matter. Here’s my list of what your firm actually should be measuring.

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08. Leadership and Teams, 01. Strategy & PositionSue-Ella Prodonovich4 October 2018Prodonovich AdvisoryAccountants, Lawyers, professionals, Referrals, KPI
How to Maximise Profit When Competition is Fierce
How to Maximise Profit When Competition is Fierce

If you think the challenges of a professional services firm and an NBA basketball team are worlds apart, think again. We show you what your firm can learn from the Boston Celtics. 

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01. Strategy & Position, 03. BD & SalesSue-Ella Prodonovich20 August 2018Prodonovich AdvisoryMarketing, Professional Services, Profit, Profitability, Sales, How to guide, List, Boston Celtics, Basketball, Rich Gotham
6 Lessons the Tigers Can Teach You About Turning Around Your Firm’s Performance

Want to know how to go from easy-beats to all-conquering? Find out the 6 lessons the Richmond Tigers have for all professional services firms.

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10. Markets & Trends, 08. Leadership and TeamsSue-Ella Prodonovich16 August 2018Prodonovich AdvisoryAccountants, Lawyers, Lessons, professionals, Richmond, Tigers
How Does the Referral Relationship Work?
How Does the Referral Relationship Work?

Referrals are the lifeblood of most professional practices. But it’s not always easy to negotiate your way around the etiquette of referrals so that you keep referrer and client happy. That’s why I’ve created this guide to referral etiquette.

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04. Referrals & Networks, 09. How-To Guides & TipsSue-Ella Prodonovich24 July 2018Prodonovich AdvisoryAccountants, How long, Lawyers, professionals, Referrals, Rules
How to Build a Professional Practice From Scratch
How to Build a Professional Practice From Scratch

Want to start building a practice from scratch? Here’s my game plan for what you need to do.

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01. Strategy & Position, 09. How-To Guides & TipsSue-Ella Prodonovich23 July 2018Prodonovich AdvisoryAccountants, happiness, Lawyers, professionals, How to guide
The 6 Keys To Being A Happy Professional
The 6 Keys To Being A Happy Professional

Enjoying your work is an important, and often overlooked, part of building a successful practice. After all, if you’re not happy doing what you do, bringing in even more of the same won’t cure anything.

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08. Leadership and Teams, 09. How-To Guides & TipsSue-Ella Prodonovich16 July 2018Prodonovich AdvisoryAccountants, happiness, Lawyers, professionals, Consultants
How To Market A Niche
How To Market A Niche

Niche marketing should be the goal of almost every professional. It helps you cultivate a client base, protect your fees and charge a premium. So if you’re considering niching up your practice, here’s how to do it right. 

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01. Strategy & PositionSue-Ella Prodonovich31 May 2018Prodonovich AdvisoryAccountants, Business Development, Lawyers, professionals, Marketing, Niche, Target Market, Market Segmentation
Stop Paying Your People To Grow Your Practice

Think paying your rainmakers is the key to winning more work and growing a sustainable practice? Think again.

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03. BD & Sales, 08. Leadership and TeamsSue-Ella Prodonovich31 May 2018Accounting Firms, Business Development, Law Firms
What Your Firm Can Learn From The Banking Royal Commission

There are lessons in the Banking Royal Commission for all professional services firms. Here are four that I think we all need to know.

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10. Markets & Trends, 08. Leadership and TeamsSue-Ella Prodonovich31 May 2018Accounting Firms, Business Development, Law Firms
How Good Are Your Networks?
How Good Are Your Networks?

One of the real keys to a strong long term professional practice is a strong network of people who’ll keep referring you work. So are your connections doing that or are they holding you back? And how to you tell if your networks are up to scratch?

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04. Referrals & NetworksSue-Ella Prodonovich5 April 2018Prodonovich AdvisoryAccounting Firms, Business Development, Law Firms, Networking, Networks
How to Make Money Before the End of the Financial Year

Need work now? Read my 7 tips to boosting your bottom line today.

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09. How-To Guides & Tips, 03. BD & SalesSue-Ella Prodonovich22 March 2018Prodonovich AdvisoryAccounting Firms, Business Development, Business Development Tips, Law Firms, Referrals, Sales, How to guide
Australian and New Zealand Legal Profession Outlook

One of the benefits of writing an article at the end of the year is the opportunity to look over what has happened in the past 12 months and make some predictions of which trends will continue into the new year – hence the snappy title of this article.

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10. Markets & TrendsSue-Ella Prodonovich14 February 2018Prodonovich AdvisoryAustralia, Law Firms, Lawyers, New Zealand, Profit, Sam Coupland, FMRC
How to Get Your Pricing Right
How to Get Your Pricing Right

In a market where buyers have the power, it can be hard to know how to price professional services competitively without compromising profitability. But, by following these 6 rules, you’ll be a lot closer to being on the money.

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03. BD & Sales, 09. How-To Guides & TipsSue-Ella Prodonovich13 February 2018Prodonovich AdvisoryAccounting Firms, Client Feedback, Law Firms, Pricing, How to guide, Fee structures
How To Improve Your Tender Win Rate
How To Improve Your Tender Win Rate

Getting the right information starts with finding the people in the firm who know a lot about the client and their industry, and then listening hard to what they have to say.

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03. BD & SalesSue-Ella Prodonovich12 February 2018Prodonovich AdvisoryBids & Tenders, Clementine Scahill, Lawyers, Bids, Pitch, Tender, RFP, Process, Proposal
Leaders Need Followers: Tips for Team Performance

Law-firm success can be attributed partly to how well its leaders lead, but probably more important is how well its followers follow.

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08. Leadership and TeamsSue-Ella Prodonovich30 November 2017Prodonovich AdvisoryAccountants, Business Development, Christmas, Guide, How to, Lawyers, Networking, professionals, Sam Coupland Comment
How to Make the Most of the Christmas Networking Period
How to Make the Most of the Christmas Networking Period

The networking events at this time of year can be a boon for BD, or a drain on our energy levels. The difference often comes down to how you approach it.

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02. Marketing & Brand, 09. How-To Guides & TipsSue-Ella Prodonovich24 November 2017Prodonovich AdvisoryAccountants, Business Development, Christmas, Guide, How to, Lawyers, Networking, professionalsComment
6 Predictions for HR and the Future of Legal
6 Predictions for HR and the Future of Legal

If you have HR responsibilities in a law or accounting firm then you’re working in the epicenter of turbulent times. Here are six strategic shifts within legal with profound HR implications.

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01. Strategy & PositionSue-Ella Prodonovich2 November 2017Prodonovich AdvisoryHR, Joel Barolsky, Law Firms, accounting firms, HRMinds
Are Formal Networking Groups Worth the Time and Effort?

Formal networking groups have become de rigeur. But are they worth the time, effort and, most importantly, money? We explore...

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04. Referrals & NetworksSue-Ella Prodonovich20 October 2017Networking, paid networking groupsComment
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